CASE STUDY
EVENT BRANDING • IDENTITY
COLLATERAL

Overview
This is a set of event collateral that was created to celebrate BedMart’s 30th anniversary at the company’s annual holiday party. I was tasked with creating the look and feel for the event and building out the pieces.

Timeline
2 months

Project Scope
Design of event word mark and look and feel, invitations, multimedia, event swag, and interior signage. Along with the design piece, I also handled the logistics on getting the materials produced.

The event mark would carry over into evergreen materials outside of the event, such as email signatures and window graphics.

Execution
The event would be upscale and formal, so the look of the materials needed to feel polished. I went with a timeless feel on the badge for the word mark that would have some flexibility. The swooping elements with an accent of gold aimed to make everything feel elegant.

Conclusion
The event came together nicely and had great attendance. It was great to witness that special moment for the BedMart family and feel that I somehow contributed to it.

Client: BedMart
Team: BedMart Marketing Dept.
Role: Logo and branding of event, creation of all collateral, animation